About
Addison Rae Easterling (born October 6, 2000) is an American TikTok dancer‑turned‑singer, actress and entrepreneur. She launched her social‑media career in 2019, quickly becoming the platform’s fifth‑most‑followed creator with over 88 million followers. Based in Los Angeles after moving from her native Louisiana, she now fronts a beauty line, a fragrance, and a Netflix partnership while touring as a pop star.
Key facts
- Born October 6, 2000 in Louisiana (Bridge Wiki).
- As of 2025 she has more than 88 million TikTok followers, ranking her fifth‑most‑followed individual on the platform (Bridge Wiki; Capitals Report).
- Forbes named her the highest‑earning TikTok personality in August 2020 (Bridge Wiki).
- She was included in Forbes’ 30 Under 30 list for social‑media influencers in 2021 (Bridge Wiki).
- Celebrity Net Worth estimates her 2025 net worth at $25 million, while Forbes reports it around $5 million (AOL).
Brands
Item Beauty
Makeup line co‑founded by Addison Rae.
American Eagle
Addison has an endorsement contract with the apparel brand.
Reebok
Addison has an endorsement contract with the sports‑wear brand.
LOrl
Addison has an endorsement contract with the brand (listed among her major partners).
Pandora
Listed among Addison’s brand collaborations in Business Insider visual assets.
Addison Rae Fragrance
Fragrance line launched under Addison’s name.
Diet Pepsi
Addison performed as the “Diet Pepsi” singer in a commercial campaign.
People
Addison Rae Easterling
Subject of the dossier; American TikTok star, singer, actress and entrepreneur.
Sydney Bradley
Co‑author of Business Insider article covering Addison’s brand deals and Netflix partnership.
Taylor Tyson
Co‑author of Business Insider article covering Addison’s brand deals and Netflix partnership.
Madeline Berg
Co‑author of Business Insider article covering Addison’s brand deals and Netflix partnership.
Bryce Hall
Former TikTok star boyfriend; relationship ended in 2020.
Companies
TikTok
Platform where Addison posted dance videos starting in 2019; she now has over 88 million followers, ranking fifth overall.
Instagram
Addison maintains a 34.1 million‑follower Instagram account (@addisonraee).
YouTube
Addison’s YouTube channel has about 4.3 million subscribers and hosts additional content.
Netflix
Addison signed a multimillion‑dollar deal with Netflix for original content.
Gryphon Digital Mining
Featured among logos in Business Insider coverage of Addison’s business portfolio.
Snap
Addison is active on Snap (Snapchat) as part of her cross‑platform presence.
Hype House
Addison moved to Los Angeles to join the creator collective Hype House.
Louisiana State University
Addison was a freshman there when she began posting on TikTok.
Publications
Forbes
Ranked her as the highest‑earning TikTok personality in Aug 2020 and placed her on the 30 Under 30 list in 2021.
Business Insider
Published multiple in‑depth pieces on Addison’s brand deals, Netflix partnership and overall business empire.
AOL
Ran a 2025 net‑worth profile detailing her earnings and entrepreneurial moves.
Biography.com
Featured a profile describing her rise from TikTok dancer to music and acting pursuits.
Billboard
Announced Addison’s self‑titled debut studio album ‘Addison’.
Capitals Report
Provided bio, net‑worth estimates and a list of endorsement partners.
Brimstone Wood
Published a 2024 overview of Addison’s influence and recent projects.
Celebrity Net Worth
Estimated her 2025 net worth at $25 million.