About
Amaury Guichon is a French‑born pastry chef and chocolatier based in Las Vegas. He co‑founded the Pastry Academy by Amaury Guichon in 2019 and hosts Netflix’s School of Chocolate. With over 18 million Instagram followers, he is the most influential food creator on the platform as of Dec 2025.
Key facts
- Amaury Guichon has 18,499,021 followers on Instagram (ranked most influential Food & Cooking creator Dec 2025).
- He launched the Pastry Academy in Las Vegas in 2019 with fellow chef Michel Ernots.
- Born in Cannes and raised in Geneva, he won the national “Meilleur Apprenti de France” award and became one of France’s youngest executive pastry chefs by age 21.
- Guichon hosted and judges Netflix’s series School of Chocolate, which brought his chocolate sculptures to a global TV audience.
- His estimated net worth in 2025 was $3 million, derived from pastry work, media appearances, brand partnerships and the academy.
Brands
Instagram
primary platform where Guichon posts Reels and has 18 M+ followers
Facebook
secondary platform where Guichon has 17 M+ followers
TikTok
platform where Guichon’s short videos have amassed 16 M+ followers
YouTube
part of the 65 M+ total cross‑platform following cited in Yahoo articles
Maison Lenôtre
French patisserie where Guichon worked before moving to the United States
Hugo & Victor
Paris‑based pastry house where Guichon was employed early in his career
People
Michel Ernots
co‑founder of the Pastry Academy by Amaury Guichon in Las Vegas (2019)
Nicola Mendelsohn
moderated Amaury Guichon's session at Cannes Lions 2025 on creativity and brand‑building
Doja Cat
collaborated with Guichon on an edible lipstick project featured in a Yahoo Entertainment article
Kyle Krupinsky
directed the short film “Inside the Real‑Life School of Chocolate” featuring Guichon
Charlotte Brown
author of the Paris Gourmet profile on Guichon published Oct 2 2025
Companies
Meta
provides Reels and the “trial” feature Guichon uses to test content; Meta’s Nicola Mendelsohn moderated his Cannes Lions session
Matfer Bourgeat USA
supplier of professional kitchen tools featured in Guichon’s academy and highlighted in a chef‑spotlight article
Pastry Academy by Amaury Guichon
educational institution founded by Guichon in Las Vegas; hosts a 10‑week program co‑designed with Michel Ernots
Jean‑Phillipe Patisserie
Las Vegas pastry shop where Guichon worked after moving to the U.S.
Aria
Las Vegas resort where Guichon refined his decorative style while employed
Netflix
streaming platform that aired Guichon’s series School of Chocolate
Amra And Elma LLC
website that listed Guichon as the top chocolate influencer in 2026
Publications
School of Chocolate
Netflix series hosted and judged by Guichon, showcasing his chocolate sculptures
Roastbrief.us
published a feature on Guichon’s Cannes Lions appearance and his content workflow
Paris Gourmet
magazine that ran a profile on Guichon in October 2025
EmphaticNYC.com
online outlet that covered Guichon’s personal life and wife
Yahoo Entertainment
published multiple articles on Guichon’s career, net worth and collaborations
Other
Cannes Lions
global advertising festival where Guichon spoke in 2025 about art, storytelling and strategy