About
Larissa de Macedo Machado, known as Anitta, is a Brazilian singer, songwriter, dancer, actress, businesswoman and TV presenter. Based in Brazil, she commands a global Instagram audience of nearly 63 million followers. In 2026 she served as the beauty ambassador for L’Oréal’s Spring/Summer runway show and headlines the pre‑Carnival tour "Ensaios da Anitta".
Key facts
- Full name Larissa de Macedo Machado, born 30 March 1993 (Sing.fandom.com).
- Signed a recording contract with Warner Music Brazil in January 2013 (Sing.fandom.com).
- Has 62,955,358 Instagram followers (provided data).
- Acted as beauty ambassador for L’Oréal’s Spring/Summer 2026 runway show (context).
- Partnered with Mercado Pago, Sephora, Beats (Ambev) and L’Oréal Paris for the 2026 "Ensaios da Anitta" tour (Meio & Mensagem).
Brands
L’Oréal Paris
Anitta was the beauty ambassador for L’Oréal’s Spring/Summer 2026 runway show
Mercado Pago
Sponsor and partner for Anitta’s 2026 Ensaios da Anitta tour; announced Anitta as a new face in April 2025
Sephora
Partner for Anitta’s 2026 Ensaios da Anitta tour
Beats
Partner for Anitta’s 2026 Ensaios da Anitta tour; a ready‑to‑drink alcoholic brand owned by Ambev
Agua de Coco
Anitta performed on the runway at São Paulo Fashion Week 2018 for its presentation by Liana Thomaz
People
Liana Thomaz
Collaborated with Anitta for the Agua de Coco presentation at São Paulo Fashion Week 2018
Neymar
Performed alongside Anitta at the inauguration of the Neymar Project Institute in 2014
Alexandre Birman
Brazilian designer who appeared with Anitta at the 2021 Met Gala
Jonathan Eskine
Performed with Anitta during the Bloco da Anitta event in March 2025
Rebeca Andrade
Anitta’s Women’s Day look in March 2025 was inspired by the Olympic gold‑medalist
Maíra da Matta
Director of L’Oréal Paris who praised Anitta’s Ensaios da Anitta as the cultural and beauty epicenter of Carnaval
Felipe Castaño
Director of Marketing & Growth at Mercado Pago; explained ticket sales for Anitta’s Ensaios da Anitta
Kendall Jenner
Featured in a L’Oréal Paris fashion show video that also mentions the brand’s collaborations (indirect association via L’Oréal)
Jane Fonda
Featured in the same L’Oréal Paris fashion show video (indirect association via L’Oréal)
Viola Davis
Featured in the same L’Oréal Paris fashion show video (indirect association via L’Oréal)
Iude Richele
Photographer credited for the "Cosmos" theme image of Ensaios da Anitta 2026
Agustín Marcarián
Reuters photographer credited for Anitta’s image at the 2021 Met Gala
Fred Othero
Netflix photographer credited for Anitta’s image at the 2025 Bloco da Anitta
Buda Mendes
Getty Images photographer credited for Anitta’s image at the 2020 MTV EMAs
Gary Hershorn
AFP/Pool photographer credited for Anitta’s image at the 2020 MTV EMAs
Raphael Dias
Getty Images photographer credited for Anitta’s image at the Elle Fashion Preview
Wagner Meier
Getty Images photographer credited for multiple Anitta images (2020, 2025 events)
Pascal Le Segretain
Getty Images photographer credited for Anitta’s image at the 2022 Premio Lo Nuestro awards
Mauricio Santana
Getty Images photographer credited for Anitta’s image at the 2018 São Paulo Fashion Week
Companies
L’Oréal
Parent company of L’Oréal Paris, sponsor of Anitta’s 2026 Ensaios da Anitta tour
Warner Music Brazil
Signed Anitta to a recording contract in January 2013
Ambev
Owner of Beats, which partnered with Anitta
Getty Images
Source of multiple credited photographs of Anitta
Netflix
Provided photo credit for Anitta’s 2025 Bloco da Anitta image
Publications
USA TODAY
Published multiple photo galleries featuring Anitta
Bridge
Label attached to USA TODAY photo galleries featuring Anitta
Meio & Mensagem
Reported on Anitta’s 2026 Ensaios da Anitta brand partnerships
Fandom
Hosted a biography page on Anitta
Reuters
Provided photo credit for Anitta’s 2021 Met Gala appearance
AFP
Provided photo credit for Anitta’s 2020 MTV EMAs appearance
University of Arizona
Published an academic article titled "Tanning with Anitta, the New Girl from Ipanema"
YouTube
Hosted a video of the L’Oréal Paris Fashion Show 2025 that mentions the brand’s collaborations
Other
Neymar Project Institute
Hosted an event where Anitta performed with Neymar