About
Auri Kananen is a TikTok and Instagram cleaning influencer known as the “Queen of Cleaning.” She creates high‑energy videos that showcase extreme transformations of hoarder homes using natural products such as vinegar and baking soda. Auri tops the 2025 natural‑product cleaning influencer ranking with roughly 9.5 million TikTok followers and 5.4 million Instagram followers.
Key facts
- Auri Kananed is listed as #1 in the 2025 "25 TOP CLEANING INFLUENCERS WITH NATURAL PRODUCTS" ranking (amraandelma.com).
- She has approximately 9.5 million followers on TikTok and 5,439,785 followers on Instagram (source: amraandelma.com).
- Auri is dubbed the “Queen of Cleaning” and focuses on extreme cleaning transformations in hoarder homes.
- Her content emphasizes safe, natural cleaning ingredients like vinegar and baking soda.
- She uses her platform to raise awareness about mental health, clutter, and the impact of environments on wellbeing.
Brands
TikTok
Primary platform where Auri shares her cleaning videos.
Instagram
Secondary platform where Auri posts cleaning content.
YouTube
Platform mentioned in the ranking list alongside other influencers.
Clean My Space
Melissa Maker’s cleaning‑education brand listed in the ranking.
Clean Mama
Becky Rapinchuk’s cleaning brand featured in the same article.
People
Auri Kananen
Primary subject; top influencer in the 2025 natural‑product cleaning ranking.
Anita Birges
Fellow influencer featured in the same ranking list.
Jill Nystul
Fellow influencer featured in the same ranking list.
Melissa Maker
Creator of the Clean My Space brand; featured in the same ranking.
Clean With Jen
Influencer included in the same ranking list.
Andrea Jean
Influencer featured alongside Auri in the ranking.
Lynsey Crombie
Influencer (also called “Queen of Clean”) listed in the same article.
Candice Batista
Eco‑journalist and founder of The Eco Hub; featured in the ranking.
Alexx Stuart
Founder of Low Tox Life; listed among the top influencers.
Kacie Stephens
Influencer included in the same ranking list.
Karalnyne Call
Influencer featured in the same article.
Kelsey Stewart
Influencer listed alongside Auri in the ranking.
Kathryn Kellogg
Zero‑waste influencer featured in the same list.
Bea Johnson
Zero‑waste pioneer included in the ranking.
Kristin Marr
Runs Live Simply; featured in the same influencer list.
Becky Rapinchuk
Creator of Clean Mama; listed among the top influencers.
Clean With B
Influencer included in the ranking list.
Companies
Go Clean Co
Cleaning brand listed among the top influencers in the same article.
The Eco Hub
Candice Batista’s platform highlighted in the same list.
Low Tox Life
Alexx Stuart’s brand featured in the ranking.
Live Simply
Kristin Marr’s natural‑living platform highlighted in the ranking.
Publications
25 TOP CLEANING INFLUENCERS WITH NATURAL PRODUCTS IN 2025
Article that ranks Auri as #1 and lists other influencers.
amraandelma.com
Website hosting the ranking article.