About
Chanel is a French luxury fashion house founded by Gabrielle "Coco" Chanel. It operates globally with a strong digital presence, including an Instagram account of 59.9 M followers. The brand collaborates with a range of creators—from Chinese singer Shan Yichun, its newest brand ambassador, to vintage‑focused influencers worldwide.
Key facts
- Chanel appointed Chinese breakout singer Shan Yichun as its brand ambassador (WWD).
- Chanel's Instagram account has 59,881,347 followers (provided data).
- Across Facebook, Instagram, Twitter and YouTube Chanel amassed 89.1 M followers as of April 2021 (Statista).
- Lee Davies, based in Dubai, curates a vintage Chanel collection and has 2.3 M Instagram followers (Amra & Elma).
- Leonie Hanne, a German influencer, is a front‑row regular at Chanel runway shows and has collaborated with the brand (Amra & Elma, Vogue).
Brands
Chanel
luxury fashion house; central subject of all listed collaborations and media coverage.
Instagram
platform hosting Chanel’s official account (59.9 M followers) and the creators’ profiles.
Weibo
platform where Shan Yichun’s combined follower count is measured.
Xiaohongshu
platform contributing to Shan Yichun’s total follower tally.
People
Shan Yichun
appointed as Chanel brand ambassador (WWD exclusive interview).
Kylie Jenner
listed among top fashion influencers featuring vintage Chanel (Amra & Elma).
Leonie Hanne
front‑row regular at Chanel runway shows, Chanel brand collaborator, featured in Vogue street‑style galleries.
Olivia Jade Giannulli
included in list of influencers who showcase vintage Chanel (Amra & Elma).
Lee Davies
Dubai‑based luxury collector curating vintage Chanel pieces; Instagram handle @chanelprincessdubai; 2.3 M followers.
Karl Lagerfeld
designer whose era jackets are part of Lee Davies' vintage Chanel collection.
Catherine B
identified as a top Chanel curator in vintage‑Chanel influencer list.
Alyssa Lau
listed among vintage‑Chanel influencers with a focus on sustainable fashion.
Modasever Bir Yengec
Turkish vintage‑fashion influencer included in Chanel vintage list.
Isabel Chan
New York‑based creator who regularly highlights subtle vintage Chanel pieces.
Sara Beth Clark
fashion/beauty influencer who mixes vintage Chanel with everyday brands like Target.
Alix Bancourt
fashion influencer associated with vintage Chanel content.
Shani Tshuva
creator featured in the vintage Chanel influencer roundup.
Sofia Richie Grainge
influencer listed among creators showcasing vintage Chanel.
Matthieu Blazy
designer who staged Chanel's subway‑platform runway show in NYC.
Tim Blanks
interviewer for Business of Fashion piece on Chanel’s arts‑and‑culture strategy.
Bader
co‑founder of Galeries Lafayette who introduced Coco Chanel to Pierre Wertheimer.
Pierre Wertheimer
French businessman who partnered with Coco Chanel, leading to the Wertheimer family’s control of the house.
Coco Chanel
founder of the Chanel fashion house.
Wertheimer family
took control of Chanel through partnership with Coco Chanel.
Other
Douyin
