About
Novak Djokovic is a Serbian professional tennis player and the all‑time men’s record holder with 24 Grand Slam titles. He is world No. 1 (ATP) and runs a personal brand that includes endorsements, investments and the Novak Djokovic Foundation. He lives in Belgrade with his wife Jelena Ristić and their children.
Key facts
- Holds the men’s record of 24 Grand Slam titles (Stack Influence).
- Has 12.6 million Instagram followers (Stack Influence).
- Endorses Lacoste, HEAD and Peugeot (Stack Influence).
- Married to Jelena Ristić and has two children (Business Standard, Heart).
- Net worth estimated at $450 million in 2024 (Saint Augustines University).
Brands
Lacoste
endorsed by Novak Djokovic (Stack Influence)
HEAD
endorsed by Novak Djokovic (Stack Influence)
Peugeot
endorsed by Novak Djokovic (Stack Influence)
Nike
mentioned alongside tennis influencers in a Collabstr.com article that includes Novak Djokovic
Kia Motors
mentioned in the same influencer roundup that lists Novak Djokovic (Collabstr.com)
Babolat
cited in a Tennis365.com piece about top tennis influencers that also profiles Novak Djokovic
Richard Mille
cited in a Tennis365.com piece about top tennis influencers that also profiles Novak Djokovic
People
Jelena Ristić
wife of Novak Djokovic (Business Standard, Heart)
Djordje Djokovic
brother of Novak Djokovic (Business Standard)
Marko Djokovic
brother of Novak Djokovic (Business Standard)
Rafael Nadal
fellow top tennis influencer mentioned in the same Stack Influence list as Novak Djokovic
Roger Federer
mentioned in a Hello Magazine article that compares his net worth with Novak Djokovic’s
Aryna Sabalenka
mentioned in a Hello Magazine story that also references Novak Djokovic’s double‑date in Greece
Gabby Logan
host of the ‘Global Player: The Sports Agents’ podcast linked from a Heart article about Novak Djokovic
Mark Chapman
co‑host of the ‘Global Player: The Sports Agents’ podcast linked from a Heart article about Novak Djokovic
Serena Williams
named in a Tennis365.com article that also discusses Novak Djokovic’s influencer ranking
Companies
Novak Djokovic Foundation
charity founded by Novak Djokovic, highlighted in multiple sources (Stack Influence, Heart)
Association of Tennis Professionals (ATP)
governing body that ranks Novak Djokovic as world No. 1 (Business Standard)
Rafa Nadal Academy
cited in the Tennis365.com piece that profiles top tennis influencers, including Novak Djokovic
Publications
Stack Influence
published the ‘Top 10 Tennis Influencers’ list featuring Novak Djokovic
Business Standard
provides biographical details and ranking information on Novak Djokovic
Heart
covers Novak Djokovic’s personal life, foundation and net‑worth details
TennisWish.com
features a biography and links to Novak Djokovic’s official website
Scoreandchange.com
analyzes Novak Djokovic’s brand value and sponsorship portfolio
Collabstr.com
lists Novak Djokovic among the top 15 sports influencers
Hello Magazine
published a story about Novak Djokovic’s double‑date in Greece and net‑worth comparisons
Saint Augustines University
reported Novak Djokovic’s 2024 net worth of $450 million
SportsKhabri.com
covers Novak Djokovic’s brand endorsements, investments and charity work
Tennis365.com
cited in the Stack Influence article for comparative influencer data that includes Novak Djokovic
Global Player: The Sports Agents
podcast referenced in a Heart article about Novak Djokovic