About
Hailey Bieber is an American model, media personality and entrepreneur. She founded the skincare line Rhode and serves as the global face of DKNY. Based in the United States, she leverages a 55 million‑plus Instagram following to influence beauty and fashion trends.
Key facts
- Hailey Bieber has 55,792,160 followers on Instagram (creator data).
- She launched the Rhode skincare brand, which is highlighted as a top Gen Z beauty brand for 2025 (source: MBGBPatna biography).
- She is the global face of DKNY and starred in the brand’s second campaign in spring 2025 (People.com).
- She signed with Ford Models and made her runway debut for Topshop in 2014 (LeaderBiography.com).
- She married pop star Justin Bieber in September 2018 (JustinBieber.fandom.com).
Brands
Rhode
Skincare line founded by Hailey Bieber; cited as a leading Gen Z beauty brand for 2025.
DKNY
Hailey serves as the global face of DKNY and starred in its spring 2025 campaign.
Topshop
Hailey made her runway debut for Topshop in 2014.
People
Hailey Bieber
Subject of the dossier; American model, media personality and entrepreneur.
Justin Bieber
Hailey’s husband; married in September 2018.
Stephen Baldwin
Hailey’s father; actor.
Kennya Baldwin
Hailey’s mother; graphic designer of Brazilian descent.
Alaia Baldwin
Hailey’s older sister.
Companies
Ford Models
Modeling agency that signed Hailey early in her career.
Instagram
Primary social platform where Hailey shares fashion, beauty and lifestyle content; 55.8 M followers.
Twitter
Social platform Hailey uses to communicate directly with fans.
Publications
Business of Fashion
Published the 2025 Business of Beauty Global Forum article profiling Hailey’s business ventures.
Ask.com
Hosted multiple articles analyzing Hailey’s influence on social media and celebrity culture.
People
Featured Hailey in exclusive videos and articles about her DKNY campaigns.
LeaderBiography.com
Provided a biography noting Hailey’s age, marriage, and Rhode brand.
Business of Beauty Global Forum
Event/forum where Hailey’s entrepreneurial trajectory was highlighted in a BoF article.