About
Instagram is a global social‑media platform founded in 2010 by Kevin Systrom and Mike Krieger. It powers paid influencer marketing, branded‑content ads and creator collaborations, and its own account @instagram has 699 million followers. The service is headquartered in the United States and serves over three billion users worldwide.
Key facts
- Instagram’s official account has 699,438,587 followers (creator data).
- Instagram has over three billion active users worldwide (Metricool citing Statista).
- Instagram leads U.S. marketers’ influencer‑marketing spend at $2.2 billion, ahead of TikTok ($1.2 billion), YouTube ($1.07 billion) and Facebook ($1 billion) (Strikesocial citing Hootsuite).
- Instagram Partnership ads generate up to 53 % higher click‑through rates than standard ads (Business Instagram blog).
- Instagram posts will appear directly in Google Discover alongside YouTube Shorts and X posts (Metricool referencing The Verge).
Brands
Instagram
subject of the profile
TikTok
competitor in U.S. influencer‑marketing spend
YouTube
competitor in U.S. influencer‑marketing spend
Facebook
competitor in U.S. influencer‑marketing spend
YouTube Shorts
partner for Google Discover feed integration
Doritos
example of brand using Instagram collaborations
Taco Bell
example of brand using Instagram collaborations
People
Kevin Systrom
co‑founder of Instagram
Mike Krieger
co‑founder of Instagram
Swift
example of fan using Instagram’s interactive features
Charli D'Amelio
cited as a mega‑influencer on Instagram
Dixie D'Amelio
cited as a mega‑influencer on Instagram
Addison Rae
cited as a mega‑influencer on Instagram
Shakira
named as a high‑profile brand collaboration on Instagram
Beyoncé
named as a high‑profile brand collaboration on Instagram
Sarah Roizman
announced Instagram’s Competitive Insights tool on Threads
Companies
Google
partner for Google Discover feed integration
X
partner for Google Discover feed integration
Threads
platform where Instagram’s Competitive Insights was announced
Baseline Ventures
early seed investor in Instagram
GRIN
produces guides on Instagram collaborations
ALM Corp
reports on Instagram algorithm updates
Publications
Metricool
provides Instagram news and feature updates
Strikesocial
publishes guides on Instagram Partnership Ads
ASCLique
offers Instagram collaboration ideas
Napoleoncat
covers Instagram feature releases
Tracxn
provides Instagram employee count data
Social Media Today
shares Instagram growth‑tip infographic
The Verge
reported Instagram posts appearing in Google Discover
Hootsuite
cited Instagram as top U.S. influencer‑marketing platform
Business Instagram blog
reported 53 % higher click‑through rates for Partnership ads
Forbes
noted revenue growth for partnership economy involving Instagram
Forbes Communications Council
published the Forbes article referenced
Digital Marketing Institute
cited 47 % of brands leveraging Instagram Branded Content Ads
Statista
provided Instagram milestone data (15‑year anniversary)