About
Sydney Sweeney is an American actress and influencer with over 26 million Instagram followers. She rose to prominence on HBO’s Euphoria and The White Lotus and has since executive‑produced the rom‑com Anyone But You. Based in the United States, she runs the SYRN lingerie line and serves as a paid partner for numerous consumer brands.
Key facts
- Sydney Sweeney has 26,015,208 followers on Instagram, with most posts exceeding one million likes (Cosmopolitan).
- She launched SYRN, a lingerie line, and posed nearly naked for its Cosmopolitan shoot (Cosmopolitan).
- In 2024 she became the global spokeswoman, dubbed “director of Dude,” for the shoe brand HeyDude (Harper’s Bazaar).
- She has endorsed Miu Miu, Guess, Samsung, Ford, Baskin & Robbins, Kérastase and Armani Beauty (Harper’s Bazaar).
- Her American Eagle 3‑jeans campaign sparked political backlash, was praised by President Trump, and lifted the retailer’s stock by double‑digit percentages (Harper’s Bazaar, Los Angeles Times, ABC News).
Brands
SYRN
Sydney Sweeney's own lingerie line, launched and promoted in a 2026 Cosmopolitan shoot
Miu Miu
endorsed by Sydney Sweeney
Guess
endorsed by Sydney Sweeney
Samsung
endorsed by Sydney Sweeney
Ford
endorsed by Sydney Sweeney
Baskin & Robbins
endorsed by Sydney Sweeney
Kérastase
endorsed by Sydney Sweeney
Armani Beauty
endorsed by Sydney Sweeney
HeyDude
global spokeswoman and “director of Dude” for HeyDude in 2024
American Eagle
paid partner; featured in 2026 Instagram posts and a controversial 3‑jeans campaign that drew political backlash and boosted stock
Fendi
Sydney wore a Fendi coat in an October 2025 SiriusXM interview
Paris Texas
Sydney wore shoes from the Paris Texas line
Bucherer
